An extraordinarily powerful process that has proven to deliver immediate results for some of the country's most admired business leaders: higher productivity, improved quality at lower cost, reduced employee turnover, and superior financial performance. With stories of vision, endurance, faith and failure, Destination Profit delivers dozens of exercises and key business examples that lay out step-by-step how to apply the authors' unique 4-A Process-awareness, alignment, accountability, adaptation-to create a people-centered organization that is productive, profitable, and a sustained competitive leader. Readers will discover that this process begins with destination as the goal that organizations and individuals within them want to reach-their own best workplace.