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People around the world are curious about the issues regarding generational dynamics in the workplace and marketplace, and are eager to learn more. Cam Marston delivers. His presentations blend the elements of fun and down-to-earth that audiences and program sponsors always crave. There's always a high level of interactivity, lots of laughter, and a few raised eyebrows, as well. Regardless of the topic, audiences consistently rave about the immediate practical application of Cam's concepts in their everyday jobs.

• Make Generational Dynamics Work for Your Business
  Today's workplace environment presents businesses and professional organizations with an interesting dynamic — four generations employed at once, often side-by-side. This new reality is made even more challenging by the nearly opposing value sets each generation holds most important. How do businesses bring out the best in each generation, creating a harmonious, successful work environment? Cam Marston has the answer.
  
  Through his energetic, informative presentations, Cam gives the audience insight to what makes each generation tick. His engaging style combines personal anecdotes with statistical data to help each individual relate to the motivating forces for each generation. But more than just creating an understanding of generational biases, Cam provides the audience with specific strategies for using this insight to effect positive change back at the office.
  
  
• Attracting and Retaining a New Generation of Employees
  Good talent is hard to find. And even harder to keep. With company loyalty
  increasingly considered a comedic punch line rather than a standard employee
  trait, knowing how to identify, attract and retain the very best talent may seem
  impossible. Generational DNA plays a huge role in the changing workforce
  dynamic. Understanding it unlocks the secret to selecting the right candidates
  and encouraging employee loyalty — both essential to business survival.
  
  In this presentation, Cam shares this insight and provides specific examples of how you can create an environment that attracts the best talent and fosters, rather than deters, employee loyalty.
  
  
• Four Generations in the Workplace
  For the first time in history, four distinct generations — Matures, Boomers, Xers and Millennials — are employed side by side in the workplace. With differing values and seemingly incompatible views on leadership, these generations have stirred up unprecedented conflict in the business world. Effective management of this generational divide is vital to longevity and success. In fact, it is the most important demand your company can make of its leaders.
  
  Eliminating generational discord is grounded in understanding what makes each tick. In this engaging presentation, learn how each generation developed its core values, how that manifests in the workplace today, and why they can all not only operate alongside each other, but do so with extraordinary success. This program provides the generational insight, concrete examples and specific approaches to help frustrated managers build the individual connections needed to boost employee performance and retention.
  
  
• Selling Across the Generations
  The first rule of selling is steadfast: Know your customer. With four distinct generations playing active roles in the buying decisions of companies worldwide, that tenet is increasingly difficult to fulfill. It is no longer enough to be personable and knowledgeable about your product. To succeed in today's business climate, you need to approach each buyer with an informed generational perspective — recognizing the underlying biases, values and expectations that pave the way to "yes".
  
  In this presentation, Cam Marston looks inside each generation's core values to identify what forms their buying decisions and gives you the understanding required to develop a solid sales process based on known generational biases and business preferences.